Bollywood actress Katrina Kaif launched Vivaah Nakshatra collection, which is an extension of the jewels of the leading brand Nakshatra.The actress was accompanied by Mehul Choksi, CMD of Gitanjali Group at launch.
Where the brand’s new advertising campaign was also introduced. The campaign emphasises upon the brand’s deeper association with divine luck.
The creative inspiration behind the collection and the campaign is drawn from the ancient Indian texts. If a diamond is called vajra (thunderbolt, the weapon of Indra) appears to offer protection against fire, poison and evil spirits.
It is also inspired by the myth of the Nakshatra 'Saptharishi mandalam and how. Bearer of the traditional diamond formation of seven floral stones (based on sacred geometry of the constellation), invokes the divine happiness draw. "Today's Indian bride wants to be modern and traditional at the same time. We created this new collection of Nakshatra Vivaah to meet their needs. Each room has a unique look and modern, but is also based on the cluster of flowers seven stones treated in Indian mythology as a symbol of divine happiness, "said Choksi.
Katrina Kaif says: "Diamonds are a unique jewel, and is a very special place in the heart of most Indian women. And the much-loved floral design, which inspired the designs in this collection adds to the beauty and happiness. I believe that every Indian bride would really be nice to have the necklace set I saw her special day. " Nakshatra Diamond's most popular brand and India's leading jewelry, has been named Superbrand in 2009. Talk to the glory of heaven, purity, strength and feminine beauty and mystique.
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